Perhaps the title for this post should be ‘Why organisations resist change’ but in today’s pacy business environment, change is the standard against which the business agility of companies is measured. In the words of the Borg, ‘resistance is futile’. Yet change doesn’t happen easily.
Despite reports of the upswing in the UK economy, the financial pages are littered with examples of organisations who failed because they couldn’t or wouldn’t change. In reality, business transformation occurs because a) there is a burning platform and the business must change to survive; b) external forces such as competitor activity, technology or customers require it; or c) the board genuinely want things to be different…(see reasons a and b above!)
Of course, business transformation is not something binary, nor is it transactional. People matter, and if your aim is successful corporate evolution, it’s important to have the right people making the right changes at the right time. Change is relatively easy if you are the one inflicting it. Not so much if you are on the receiving end. Which is probably why some organisations resist change so successfully, by the time the burning platform is in sight, it’s too late to call for rescue.
So how do successful organisations bring their employees along with them? Much as the CEO might want to embed change by dint of a strong personality, stakeholder engagement is key if you want the change to stick. But is it enough? Tempting though it might be to adopt a hammer approach, your people aren’t accessories in a hardware store!
Really transformational business change targets leadership, but also engages people across the organisation, while making sure that organisational structure and key enabling processes such as performance management align with the future vision for change. As well as making a rational case for change, stellar organisations also create the ’emotional’ case – to enable people to connect with, and buy into, the new reality they are facing. Their leaders become role models of the change – not simply paying lip service, but actually demonstrating the change they want to see – in everything they say and do. Most importantly, they stay focused and stay the course. Change is inevitable. Failure to change, doesn’t have to be.